Building 0→1 Products (Moniify)
Built 3 products from zero and led 20+ hybrid team in a next-gen business media startup. Each product addressed a distinct audience and market opportunity.
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Anna Barto
Product Strategy & Media Innovation
I'm a product manager shaped by a nonlinear path across strategy and partnerships at Google & YouTube, creative production and content R&D at a media lab, and 0→1 product work in early-stage startups and consulting.
More about my journey →Worked with
Product Portfolio
Selected work in strategy, discovery, experimentation, and 0→1 building.
Custom Airtable App (Moniify)
Designed a low-code Airtable app that automated 10K+ annual handoffs across 700+ video workflows, connecting internal teams and agencies in real time.
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AI Dubbing Experiment (Google)
Led Google's early AI-dubbing experiment for developer content, testing multilingual synthetic audio using Universal Translator. AI dubbing achieved 3× higher adoption than subtitles.
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Developer Audience Insights Study (Google)
Designed and ran a 387-response user study (≈95% confidence for 210k UMV), revealing audience needs that doubled reach and boosted engagement 20%.
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Cross-Platform Delivery & Discoverability (Google)
Built the delivery and discovery system for Google's Search Off the Record podcast. Discoverability experiments drove 146% and 247% increases in downloads.
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Creator Crowdfunding Product Discovery (YouTube)
Led a hypothesis-driven discovery on creator crowdfunding, combining SQL data mining with global market research.
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My thoughts on product, media, AI, and the things I'm curious about.
AI Tools
Featured
How I Built This Site Using AI
What worked, what broke, and what I didn't expect. A detailed exploration of building this portfolio site using AI tools across the full process.
Product Management
When Creative Work Is Product Work
A producer's path to product management, exploring how creative production and PM share the same core loop: understand, design, ship, learn, and iterate.
AI Architecture
It Looks Like ChatGPT Learned to Count. It Didn't.
LLMs seem much better at counting, but the real story is the shift toward hybrid, tool-augmented AI systems that delegate computational tasks strategically.
MLOps
How Does a 'Normal' Company Actually Implement Generative AI?
Exploring how MLOps platforms like Vertex AI bridge the gap between theory and implementation, enabling ordinary businesses to operationalize generative AI.
AI Strategy
AI Disruption Risk Framework
A practical framework for evaluating organizational AI vulnerability, emphasizing that successful AI strategy requires understanding where disruption threatens your competitive position.
Some of my essays are also published on Medium.
Capabilities
A snapshot of the product skills and experience I bring to teams turning ideas into real products.
Product Strategy & Execution
Hypothesis-Driven Discovery
0→1 Product Building
AI Strategy & Prototyping
User & Market Research
Data Analysis & Basic SQL
Experimentation
Growth Strategy
Go-to-Market Strategy
Cross-Functional Leadership
Prioritization & Trade-offs
Agile (Scrum)
AI Prototyping
Magic Patterns, Bolt, Claude Code
AI Assistants
ChatGPT, NotebookLM, Perplexity
Workflow & Collaboration
Airtable, Miro, Asana, Monday.com, Relay.app, Notion
Analytics & Performance
Google Analytics, PostHog, YouTube Analytics, Optimizely
Bug Tracking & Documentation
Buganizer, g3doc, Google Sites
Design & Digital Assets
Adobe Suite (Basic), Canva, Artlist, Frame.io, Iconik.io
Content & Media Systems
YouTube CMS, Content ID
Data Analysis
SQL (PLX)
Office Suite
Google Workspace, Microsoft 365
| Year | Job Title | Organization |
|---|---|---|
| 2025-Present | Consultant, Product & Media | hgs Consultants (freelance) |
| 2025 | Acting Executive Producer (parental leave cover) | Google Developer Product Marketing (contracted via Randstad Digital Switzerland) |
| 2024-2025 | Product Manager | Moniify |
| 2018-2024 | Senior Producer, Media Innovation & Research | Google Developer Media Lab (contracted via Advanced Systems Group) |
| 2016-2017 | Founding Team (Pre-Launch) | Lafluence |
| 2014-2017 | Strategic Partner Manager | YouTube |
| 2014 | Project Manager, Transmedia | Transform@lab |
| 2011-2014 | Audience & Media Strategist, Digital Advertising |
| Year | Certification / Course | Provider |
|---|---|---|
| 2025 | AI Strategy (4-week program) | Reforge |
| 2025 | AI Productivity for Product Managers (4-week program) | Reforge |
| 2025 | Mastering Product Analytics (4-week program) | Reforge |
| 2025 | Certified Scrum Product Owner (CSPO®) | Scrum Alliance |
| 2023 | Virtual Reality & Augmented Reality (2-month program) | MIT xPRO |
| 2022 | Change: How to Turn Uncertainty into Opportunity | Franklin Covey |
| 2021 | The 6 Critical Practices for Leading a Team | Franklin Covey |
| 2015 | App Making for Beginners | Ravensbourne University London |
| Year | Degree | University |
|---|---|---|
| 2008-2011 | BSc: Business, Language & Culture (research-based degree taught in English & Spanish) | Copenhagen Business School (Denmark) |
🇬🇧
English
C2
🇨🇿
Czech
C2
🇪🇸
Spanish
B2
🇩🇪
German
B1
Testimonials
Feedback from my former colleagues, managers, and team members I led.
"Anna is the ultimate professional and lifts every team she's in! We had a brilliant run launching Moniify at breakneck speeds."
Co-Founder & Director at Benchmark Capital (former CPO at Moniify)
"Anna is thoughtful, thorough, and an exceptional manager. She spots opportunities quickly and builds the strongest possible outcome. I still model my management style after hers."
Product Graphics Producer, Apple (former Google Developer Media Lab)
"Anna combines analytical rigor with rare self-direction. She taught herself SQL to fill a critical data gap and delivered insights that shaped our strategy."
Head of Affiliate Operations, TikTok (former YouTube)
Let's work together.
If you're hiring for a product role or need help with strategy or execution on a project, I'm happy to explore whether we're a good fit.